by Alexandra I.Mas
photos by Marco Tassini
from the winter 2024 print Edge magazine
As night descended upon the streets of Los Angeles, it wove a captivating spell, enveloping the city in an aura of myth and enchantment. At the intersection of fashion and cinema, we embarked on a journey into an entrancing reverie. This vibrant dreamscape of glamorous gatherings ultimately led us to the city’s shores. The CHANEL Cruise 2024 collection, a magnificent tapestry woven from the threads of a joyful and elegant universe. From the opulence of the 1920s and 30s to the vibrant beats of the 1970s and 80s, each decade took center stage, exuding its unique charm.
Virginie VIARD, the visionary behind it all, eloquently expressed, “Between paying homage to the glamour of legendary film stars and evoking the pure, unadulterated fun of aerobics, sports, and roller skating, a delicate balance emerges between the dreams that fuel our aspirations and the clothing we yearn to wear.”
Jacket in pink, yellow, white and blue cotton embellished with braid and jewelled buttons Sweater in pink, yellow, white and blue cotton.
Bikini bottoms in fuchsia iridescent jersey
Earrings, necklace and belt in metal and faux fur
Clutch bag in pink satin embroidered with sequins glass beads and metal
Chanel BOUTON DE CAMÉLIA CHOKER, 18-carat white gold, 1 center diamond (~0.25 ct), diamonds; BOUTON DE CAMÉLIA NECKLACE 18K white gold, diamonds; RUBAN NECKLACE, 18K white gold, diamonds
On the cover Chanel swimsuit in black, gold and silver jersey embroidered with beads and strass, Chanel BOUTON DE CAMÉLIA CHOKER, 18-carat white gold, 1 center diamond (~0.25 ct), diamonds; BOUTON DE CAMÉLIA NECKLACE 18K white gold, diamonds; RUBAN NECKLACE, 18K white gold, diamonds
FIRST ORIGINAL EDITION CHANEL watch,
18-carat yellow gold-plated steel and a black lacquered dial, onyx cabochon with a interlaced
18-carat yellow gold-plated steel mesh bracelet
Chanel jacket in tulle embellished with gold and black sequins and jewelled buttons; trousers in tulle embellished with gold and black sequins; earrings in metal necklaces in metal; necklace in metal, glass beads and strass; bag in black and gold velvet; gold metal and crystal sunglasses.
higher :
PREMIÈRE ROCK WATCH steel and black leather, black-lacquered dial Chanel jacket in gold sequinned tulle embellished with jewelled buttons, removable pink-collar; shorts in black and navy-blue iridescent cotton embellished with strass; necklaces in metal and glass beads; bag in gold mirror-effect leather
here :
Chanel ETERNAL N°5
TRANSFORMABLE EARRINGS 18K. beige gold, diamonds; ETERNAL N°5 NEGKLAGE 18K white gold, diamonds; COCO CRUSH RINGS quilted motif, mini, large and small versions, 18K yellow and beige gold, with and without diamonds.
Chanel cardigan and top in pink and light green cashmere embellished with jewelled buttons; shorts in gradient blue and beige denim embellished with one jewelled button; belt in black leather, glass beads and metal; bag in gradient pink, purple and green metallic leather, plexiglass and metal.
before :
Chanel J12 CALIBER 12.2 EDITION 1 WATCH, 33 mm white highly resistant ceramic, steel &
diamond
Chanel T-shirt in white, pink, orange and black cotton and crochet; bermuda shorts in black, purple, pink, red, orange and white cashmere; earrings and necklaces in metal; skateboard in black lacquered wood; legwarmers in black cotton embellished with multicolored sequins; platform ankle boots in white leather.
here :
Chanel top in blue, purple & yellow striped cotton knit embellished with jewelled buttons; bikini bottoms in fuchsia iridescent jersey; earrings in metal, glass beads and strass; cuff. bracelets in metal; bag in gradient purple, blue and dark blue leather and metal; platform slingbacks in pink, orange, yellow and black fantasy leather and grosgrain; mask sunglasses.
This effervescent energy, the very heart of the collection, is embedded in the fabrics, embroideries, and prints. It takes center stage through a range of motifs, from the geometric to the figura-tive: glistening gold squares, black and gold chevrons, disco balls, milkshakes, and roller skates, paying homage to Karl Lagerfeld’s spirit, as well as magnificent coconut palms and sunsets over the vast Pacific Ocean. The collection’s brilliance extends to a diverse array of accessories, adorned with rhinestones, ombré shading, and metallic leathers that seize the spotlight.
“The concept is to offer a breath of fresh air, an expedition into a lighthearted and jubilant fantasy.”
Virginie VIARD
Chanel BOUTON DE CAMÉLIA CHOKER, 18-carat white gold, 1 center diamond (~0.25 ct), diamonds; BOUTON DE CAMÉLIA NECKLACE 18K white gold, diamonds;
RUBAN NECKLACE, 18K white gold, diamonds
Chanel swimsuit in black, gold and silver jersey embroidered with beads and strass.
here : CO CRUSH RING quilted motif, small and mini version, 18K white gold, diamonds;
Chanel swimsuit in black, gold and silver jersey embroidered with beads and strass; wristbands and headband in white and black cotton; bag in silver mirror-effect leather, metallic leather and metal roller skates in white leather.
MAS TASSINI Studio
starring Alicia ATHAMNIA, Elite
set assistant Maria HASELHUBER
beauty Anne ARNOLD
hair Jérôme GUÉZOU for Angel Paris
