by Alexandra I.Mas
photos by Marco Tassini
On July 11th we celebrate Giorgio Armani. we honour a living legend, a global icon, and one of the last great founders of the modern concept of luxury and excellence. Giorgio Armani, a world-renowned monument in the fashion industry, continues to shape our understanding of style and sophistication. Mr. Armani, with his keen eye and visionary perspective, remains deeply involved in overseeing his collections, continually redefining the roles of women and men in our society.
Serene in their beauty, pearls have long been symbols of the moon, water, wisdom, purity, and love, cherished by diverse cultures throughout history. Sensing a widespread need for serenity and constantly seeking a calm and intimate quality, Giorgio Armani has centred his entire collection and accompanying narrative around pearls this season. He envisions women of quiet and seductive allure, dressing them in sculpted jackets with powerful shoulders and flowing trousers, wrap-around overcoats, liquid tops and skirts, and long dresses that trace the figure, accentuating each delicate movement.
The garments are adorned with intricate embroideries and pearls, decorating and playing with light, creating an ethereal effect like dewdrops on light fabrics. The collection is quintessentially Armani, exuding a subdued yet shimmering opulence, expressed through a palette of white, platinum, gold, and black, and featuring luxurious materials such as translucent silk jacquard, deep velvet, and delicate tulle. It is a gentle and enchanting vision, epitomising elegance and grace.
A brief overview
Giorgio Armani, born on July 11, 1934, in Piacenza, Italy. His journey from humble beginnings to becoming a global fashion icon is a testament to his extraordinary talent and vision.
Armani initially pursued studies in medicine but soon discovered his true passion lay in the world of fashion and design. After completing his military service in 1957, he began working as a window dresser at La Rinascente in Milan. This experience ignited his creative spark, leading him to a career as a designer for Nino Cerruti from 1961 to 1970.
In 1974, with the support of his partner Sergio Galeotti, Armani founded his own fashion house, Giorgio Armani S.p.A. He launched his first men’s line, quickly followed by a women’s line in 1975. His minimalist yet sophisticated designs revolutionized the fashion industry, gaining international acclaim when he dressed Richard Gere for the film “American Gigolo” in 1980.
Read the exclusive interview about his love for the big screen.
Not one to rest on his laurels, Armani expanded his empire in 2006 by partnering with EMAAR Properties to launch the luxurious ARMANI Hotels. His impeccable taste and design prowess earned him the title of Officer of the Legion of Honor in 2008.
Armani‘s creativity knows no bounds. In 2010, he designed stage outfits for Lady Gaga, showcasing his versatility and ability to stay relevant in the ever-evolving fashion landscape. His passion for sports is evident through his presidency of the Olimpia Milan basketball team and his support for Inter Milan football club. He has also designed uniforms for the Italian Olympic teams and the England football team, further cementing his legacy.
The Chelsea Football Club entrusted Armani with designing the exclusive “Armani Lounge” at Stamford Bridge, an elegant 200-square-meter space furnished with pieces from his Armani/Casa collection, serving as a VIP gathering spot on match days.
