Silvia Șerban: Fashion in Motion

a la une, EDITO

In an ongoing performative collaboration, artist Alexandra Mas integrates Silvia Șerban’s designs into her live acts and artistic research. Captured through Mircea Maieru’s lens using double exposure techniques, the images reveal the artist’s emotional presence while accentuating the versatility of Silvia’s creations.

Spanning different seasons and collections, this WAAU capsule editorial showcases the evolution of Silvia’s vision, where each garment embodies self-expression and empowerment. With a career spanning over 25 years, Silvia Șerban has redefined Romanian fashion through her innovative designs and dedication to sustainability. Her collections seamlessly blend artistry and functionality, offering pieces that transcend trends.

The collaboration between designer and performer underscores Silvia’s WAAU mentalityWearing Attitude Against Usual — empowering women to embrace individuality through fashion. This project highlights the transformative nature of her designs, amplifying both artistic identity and freedom of movement.

Alexandra Mas is wearing a Silvia Serban pleated tulle A-line dress<br />
Cruise Capsule Collection 21/22, the Edge magazine

Pleated tulle A-line dress
Cruise Capsule Collection 21/22

Alexandra Mas is wearing a Silvia Serban pleated tulle A-line dress Cruise Capsule Collection 21/22, the Edge magazine
Alexandra Mas is wearing a Silvia Serban pleated tulle A-line dress Cruise Capsule Collection 21/22, the Edge magazine
Alexandra Mas is wearing a Silvia Serban pleated tulle A-line dress Cruise Capsule Collection 21/22, the Edge magazine
Alexandra Mas is wearing a Silvia Serban laser cut green paneled skirt 22/23 – 777 Jackpot. the Edge Mag

laser cut green paneled skirt

22/23 – 777 Jackpot

Alexandra Mas is participating in the Grace Project 2024 by Silvia Serban , the Edge magazine

Adjustable length 3 colours dress

Grace Project 2024 (order only)

Alexandra Mas is wearing a 3D detachable trench coat, Cruise Capsule Collection 23/24, the Edge mag

3D detachable trench coat

Cruise Capsule Collection 23/24

Alexandra Mas is wearing a Silvia Serbian velvet laser cut detachable trench coat<br />
Grace Project 2024, the Edge mag

Velvet laser cut detachable trench coat

Grace Project 2024 (orders only)

Alexandra Mas is wearing a golden laser cut two-piece set, Cruise Capsule Collection 23/24, the Edge mag

Golden laser cut two-piece set

Cruise Capsule Collection 23/24

pleated tulle A-line dress Cruise Capsule, and leather laser cut detachable trench coat, Grace Project 2024
Silvia Serban leather laser cut detachable trench coat, Grace Project 2024, for the Edge mag

Pleated tulle A-line dress Cruise Capsule, and leather laser cut detachable trench coat, Grace Project 2024 (Order only)

Photography Mircea Maieru 

Production Manager Andreea Maieru 

Set manager Irina Albu 

many thanks to King Carol Garden, and 44 Atelier 

Beauty prep by MioBio: for the 46 years old artist was followed a natural, organic approach reflecting a philosophy where radiance and authenticity are the essence of beauty at any age.

The ritual started the days prior, with a Susanne Kaufmann Calming Make Up remover,  Enzyme Exfoliator, gently renewing the skin’s texture, followed by an overnight regenerating mask .
On the days of the shoot, MioBio applied Susanne Kaufmann Nourishing Day Cream for dry and sensitive skin, paired with Nourishing Eye Cream.
The makeup look featured a selection of organic cosmetics:
The Concealer to softly blur imperfections, a touch of blush, nude lip liner and two shades lipstick, Velvet Wear 34 Whisper & Velvet Wear 33 Magma

For the eyes : Annemarie Börlind blonde eyebrows definer, Grey Blue and Light Rose eyeshadow, black liquid Liner and  the Màdara Deep Matter Mascara.

To highlight the cheekbones and add a final touch of luminosity, a few drops of Pulpe de Vie The Serum from Provence completed the look

Homo Faber 2025: A Living Transmission

Homo Faber 2025: A Living Transmission

The Fellowship programme, Homo Faber 2025, nurtures 25 emerging talents through an immersive masterclass in Seville, where learning goes beyond technique to embrace the timeless rhythm of craft. Surya Mathew’s journey from Young Ambassador to acclaimed artist has redefined the language of design.