When Masters of Road and Sea Unite: The Pinnacle of Design and Luxury
When the architects of road-bound spaceships converge with the artisans of Savile Row for the sea, the result is nothing short of breathtaking. This collaboration has birthed a swim, beach, and resort wear capsule, inspired by the prowess and allure of Automobili Lamborghini and masterfully designed by Orlebar Brown. This extraordinary union has given rise to a collection that redefines luxury and style, capturing the essence of both brands in every stitch and detail.
Automobili Lamborghini and Orlebar Brown are united by their love for exceptional design, a fervour for precision, an obsession with intricate details, and a steadfast commitment to sustainability. Both brands cater to a discerning clientele that demands nothing short of the finest.
Launching globally on August 2, 2024, this extraordinary capsule collection includes swim shorts, resort shirts and trousers, polos, t-shirts, and a sumptuous towel. Each piece is crafted with meticulous attention to detail, drawing inspiration from the iconic elements of the Lamborghini cars, a delight for owners and admirers alike. The collection features a palette of bright, iconic colors, perfectly balanced with chic dark shades to elevate any holiday ensemble.
The swim shorts stand out with their mix of prints and jacquard designs, showcasing the legendary hexagon motifs of Automobili Lamborghini exhausts and vents. These designs are highlighted on classic Orlebar Brown tailored swim shorts as well as the innovative Bulldog Drawcord style, featuring dual-branded, gold-effect drawcord ends.
The collection will be available at Automobili Lamborghini’s store at their headquarters in Sant’Agata Bolognese and online at lamborghinistore.com
Since its inception in 1963 in Sant’Agata Bolognese, Automobili Lamborghini has become synonymous with luxury super sports cars, producing legendary models like the Miura, Countach, and Aventador. With a commitment to innovation and sustainability, Lamborghini‘s current range includes the Huracán, Urus (the world’s first super SUV), and Revuelto (the first V12 HPEV). With around 2,400 employees and a global network of 184 dealers across 54 countries, Lamborghini delivered over 10,000 vehicles in 2023, continuing to drive the industry forward with its “Direzione Cor Tauri” program aimed at full hybridization by the end of 2024.
Embodying the mission “Driving humans beyond,” Lamborghini stands for being “brave,” “unexpected,” and “authentic.”
The hexagon design is also elegantly interpreted on polo shirts and t-shirts, as well as the technically exquisite Howell two-tone towelling resort shirt. The same motif adorns the luxurious beach towel, completing this sophisticated capsule.
This collaboration between Orlebar Brown and Automobili Lamborghini will extend for three years, with new collections launching each summer through 2026. The inaugural collection will be available from August 2, 2024, in Orlebar Brown stores and online across the UK, USA, France, Spain, Italy, Portugal, Greece, UAE, and Australia. Select global retailers will also carry the collection.
Founded in 2007, Orlebar Brown has redefined men’s holiday style with their iconic Bulldog shorts, celebrated for their hallmark side-fasteners and crafted from 100% recycled plastic. Offering a 5-Year Guarantee, these shorts epitomize quality and durability. Orlebar Brown, now part of Chanel since 2018, boasts over 40 direct stores and a presence in more than 250 locations worldwide, including London, Paris, New York, Miami, Los Angeles, Sydney, Dubai, St. Tropez, Marbella, Ibiza, Mykonos, Athens, Montecito, St. Barths, and East Hampton.
